Department of Behavioral Health and Intellectual disAbility Services

About the Campaign: Bupe Works

The Bupe Works campaign uses billboards, transit stations, social media, and other high-visibility tactics to drive Philadelphians contemplating treatment into a single form of Medication-Assisted Treatment that’s highly effective and convenient to take every day. It showcases a diversity of faces, voices and stories of relatable Philadelphians who attribute their recovery to this particular medication, provides an immediate and local call to action for people who need help or know someone who does and features both a quick and memorable tagline and website.