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Philly launches media campaign touting medication-assisted treatment for opioid addiction

Philadelphia officials unveiled a new advertising campaign Tuesday that urges people battling opioid addiction to seek medication assisted treatment.

There are some 12,000 medication-assisted treatment slots in Philly – and 24 percent of them are currently available. City officials want to get the word out that help is available.

“This campaign is largely to say to individuals, ‘If you are ready to participate in treatment, we have a slot for you,'” said David T. Jones, commissioner of the Department of Behavioral Health and Intellectual disAbilities.

Medication-assisted treatment combines behavioral therapy with medication that helps people resist the cravings to revert to opioids like heroin and prescription painkillers. The U.S. Food and Drug Administration has approved three drugs – buprenorphine, methadone and naltrexone – to be used as part of the treatment regimen.

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