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Ad campaign promotes medically assisted treatment for addiction

PHILADELPHIA (KYW Newsradio) — Advertising has proven effective at getting people to consume things. But will it work to get people to stop consuming drugs? Philadelphia health officials are hoping the answer is yes.

Officials have launched an ad campaign proclaiming “BUPE works.” BUPE, or buprenorphine, is medically assisted treatment for addiction and the target audience is drug users who are ready to give it a try.

It’s the latest strategy to combat the opioid epidemic.

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